A Blackout is coming...

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You asked...

By far our most asked questions are "when are you releasing a Black pair?..." or "I love your jeans, but when can I get them in Black?..." etc and the answer is quite simple; as soon as we can.

Our focus is always on delivering the best products we can for our customers and launching a bespoke product from scratch isn't easy, especially as a start-up company that doesn't have limitless resources.

We wanted to make our initial product as good as we possibly could and focussing on multiple washes and fabrics would have meant our attention and resources were divided. Instead, we took our time developing a product that we were proud of at launch and that we felt our customers would love, which is something we hope we achieved.

We answered...

The Foundation Collection, featuring our signature Athletic Fit and made with a super stretchy, mid-weight fabric, has now successfully launched in our Light Blue colourway.

This means we can turn our development focus onto something else; delivering the same unrivalled comfort, quality and style of our Foundation jeans in a Black wash. Over the next few weeks we will peel back the curtain a little on the development process and release some previews of sample fabrics and prototype's etc.

The best way to get the latest news, updates and even the chance of a pre-order is via social media (links below), so make sure you're following us and you don't miss out!

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